Email, an idea so old that it’s new. When we think of email, we think of old platform from the remnant of the old internet age. It would be ludicrous to think that anyone want to build a startup that relies on the email platform these days.
But that’s exactly what we did at Bit of News. Bit of News is a news summary service that summarizes the important news of the day, and sends it to your email every morning. Simple right?
Why email instead of mobile apps, or even a web app? Here are the crucial reasons why email is the best platform to build this on. We believe there will be a resurgence in focus on emails, and we want to be on the forefront of that.
Here are the reasons why email is the future, not the past:
1.) Email is the world’s largest platform. Yes, we talk about the Facebook platform, the iOS platform, etc. But they all shrivel in front of email. If you use internet today, you probably have an email (or a few). It doesn’t matter if you use a laptop, an iPhone, a tablet, you can email anyone. Heck, you can even do it on the Blackberry or a Nokia! A report from Huffington Post revealed that email connects 85% of the world. In contrast, social media only reach 65% of the world; and those are fragmented platforms that aren’t even open. With 5.7 billion people using email, it’d be a shame not to tap into the platform’s full potential.
2.) Engagement in email far outshines apps. Might seem paradoxical. Email has higher engagement? Couldn’t you do much more with an app? The difference between reading the news in an email and reading it in an app, is push vs pull. To drive engagement, you have to lower the psychological barrier to using your product. Email is the easiest because you check your email everyday anyways – the news summary will be waiting right there for you. Whereas with an app, you have to consciously remember to go check it everyday.
Also, the notion of someone sending news right to your “home” instead of you visiting “somewhere else” to get the same info is a wide psychological gap. It’s no wonder that Bit of News enjoys a 45%+ daily engagement rate (open). If you count monthly engagement, it’s at a staggering 92%. The high repeated engagement is something you won’t see on an app.
3.) Everyone else is too jaded to take advantage of it. Maybe perhaps for spammers and advertisers, not many take interest in email. There are tons of news summary apps out there – Circa, Inside, Prismatic, etc. But surprisingly few that focus on email. The only one I found was theSkimm, and they target a very niche market (young women).
Do you know any other startup that delivers daily news via email? Do you think building a startup on top of email is too unstable? Discuss on HN.